We share our 6 tips to give you ideas to market your self catering or holiday let business effectively. We understand that budgets and time are constraints on many business owners so we’ve put together 6 tips to help you get started…
- Mobile Responsive Website – a website that looks great across devices is key in selling your services to potential visitors. We recommend eye catching, crisp website to convey your brand or identity, as well as an easy to navigate website.
- Professional Photography – include great looking professional images on your marketing. These may include property frontage, interior rooms, kitchen, lounge, outdoors areas and the surrounding views from the property or nearby locations.
- SEO (Search Engine Optimisation) – when having a new website built or revamping your current website, SEO is key in getting people to your website. Look for long tail keywords which will help you gain traffic – e.g. “Self Catering Accommodation in Ludlow” this will be less competitive and more achievable.
- Social Media – build a following on social media of recent guests, potential guests, other accommodation businesses in the area and people who visit the area. You can run searches on Twitter to help you pin-point followers who might be interested in your accommodation.
- Email Marketing – build an email marketing list from asking people who visit to subscribe and also include a sign-up form on your website. Send a marketing newsletter out regularly (once a month would be recommended) to inform your list of upcoming events, any news / recent developments, special offers or last minute availability.
- Business Cards & Print Marketing – get some professionally printed marketing materials printed, these may include business cards, leaflets / brochures, flyers and postcards. Make sure you use the same font type and size as well as the logo and branding colours. Create a consistent brand to look professional. Print is especially useful for exhibitions, staying guests who may want to recommend you to friends and passing trade.
Adam Richard Jones provides marketing for the Hospitality Industry from our base in rural Worcestershire.