Marketing any business is vital to your business success. Here at Adam Richard Jones, we know how important it is. Therefore our friendly but strategic approach is ideal for small – medium businesses.
Prepare a marketing plan
Are you a seasonal business? Wedding Caterers tend to be seasonal. Similarly, tourism and leisure businesses. Therefore, marketing these businesses takes a bit of trial and error. A 12-18 month plan can help you get to grips of what you need in place to achieve goals.
A plan can also help you to discover what you need to make your campaigns a success. Is it promotional products, social media or press releases? Above all, include all this detail in your marketing plan
Who, What, Where, How?
This is key when planning your marketing. Think about your ideal customer audience. Therefore, drill down into your who, what, where and how…
Who are your ideal customers?
What is the solution that your offering or providing to those potential customers?
Where are those potential customers based?
How will you reach them? By exhibiting, press release, radio adverts, social media, paid social marketing adverts or one of the other ways?
Advertising any business can be an experiment when trying new strategies. Make sure you have refreshed photographs for use in advertising. Clear and simple adverts – online and in print. Branding and consistency are both very important. Social media marketing should be done in a way to build up a brand awareness.