For many, “lockdown” has meant different things. Perhaps a paid break from work, or working from home remotely, preparing their businesses post lockdown.
However, for me, its been working behind the scenes while isolated for 8-9 weeks on our family farm in Worcestershire. Working on my own businesses and helping on the farm to keep me occupied.
What have I been up to?
MARKETING, marketing…and more MARKETING. Oh and some online courses and training too!
For my own two businesses, I have continued marketing as normal (and in some aspects, increased it). My social media posts and blogs have always said, don’t stop marketing your business…even if its just a few posts on social media every week. I also undertook online courses and training seminars for my other business. This allowed me to gain a further knowledge and use time efficiently to benefit my business.
I believe this combination has lead me to drive the business forward, behind the scenes while others may have been cat napping. Its all about being on the ball, reacting to your market place and to demand. Whilst I haven’t been able to do photoshoots, I have been still improving what we can offer clients.
My main focus during lockdown was what happens after lockdown? A question no one knows, but something you can look to try and map out from available information. How can I work safely when we are allowed to? Can we push the business in areas we planned to push this summer? How can things be done to help clients?
I was also very lucky to be isolated on our family farm – this has kept me occupied with plenty of things to do in between my own work.
All in all, I’ve left the farm ONCE in 8/9 weeks! And that was for food supplies.
As of Monday 18th May, property photoshoots will restart with reasonable measures in place. I’m feeling (as a lot of people are) both excited and apprehensive, especially not going out for such a long time. However, the measures I’ve communicated to our property professionals and home owners follow the guidance given. It’s very tough to know what to do right now for the best.
Finally, the best made plans sometimes don’t go to plan, but can be amended. You just have to think outside of the box and react to the situation. We had a lot planned this summer for exhibitions.
Stay safe, and keep to the guidelines!