During this uncertain and worrying time, using social media marketing is more important than ever. Are you using your social media to update customers on whats happening, update customers on new offerings / services and just generally interacting?
Hopefully the answer is yes. However if your thinking – why do I need to market when no one will be interested…then I’ll explain. Lots of people are home working and also off work – so therefore the chances are, they are probably visiting social media more regular. Therefore your target market is online and you need to get your message to them via posting out regularly.
Scheduling your social media content…
What can you put? Think of what you are doing…are you a restaurant or pub offering takeaway food and / or delivery service? Or are you a holiday park that needs to keep customers updated on if you are continuing to stay open? Or are you a car dealership now offering free home / work collection and delivery of cars?
Use video marketing, blog posts and visual images to get your message out on social media.
Whatever business you are, you can still communicate with customers (even if you aren’t open). Social media is a long term strategy and abandoning it right now isn’t the best solution. Least if you keep communicating and interacting – they will be there when everything goes back to normal.
If your marketing your business yourself on social media. Scheduling content may help, as long as you remember to check that there aren’t questions or notifications that need replies. On Facebook you can use the publisher tools (usually found under the “more” options at the top). On Twitter you can use https://tweetdeck.twitter.com
Struggling with what to put? Or don’t have time to manage it? Hopefully those ideas have helped, we do offer social media consultancy, training and also social media management for those of you who want to learn more about social media. You need to get your marketing in order and keep that brand awareness for when you need it (when everything goes back to normality).